Benefit Roller Lash First Impressions

So Benefit has launched a brand new Mascara, that is bound to be as big as the They're Real Mascara, and Elle magazine is giving us the chance to try it a month before it's launch date. I picked this up at the end of last week and having been trying it out for a few days so I wanted to let you know what my first impressions are of this mascara are.

 

This mascara has been designed especially for those who have straight and stubborn lashes, small eyes or maybe just lashes that fall short. The idea is that when you are doing your makeup routine you can skip the eyelash curl - hence the name. This mascara ticks all the boxes for me because my eyelashes are thick but they just don't curl very well. I absolutely adore the theme Benefit went for, as well as the technology of this little gem. The packaging of this is so cute, like all of the Benefit products, and I just love the whole concept of it being like a hair roller for your lashes. Roller Lash has little teeny tiny hooks on the wand that curls every lash and adds volume. As you can see the plastic brush has a slight curl and because of the wand it lengthens, curls and volumes my lashes. As for its staying power it lasts pretty well, holds the curl for most of the day and you don't end up with panda eyes at the end of the day.

So far I have bought three of these mascaras and, who knows, I may even get another! Have you picked this up yet? What do you think of this new Benefit launch?

MissBeccaBeauty xo